Every part of your book can be a sales tool. When you include
the below tips to know before you write your book, you will have
a roadmap to keep your writing organized, compelling, easy to
read, and you'll sell more books than you ever dreamed of!
1. Write for your one preferred audience. Not everyone wants
your book. Find out what audience wants/needs your book? What
problems does your book solve for them? Create an audience
profile and keep your audience's picture in front of you as you
write. Ask yourself, is my topic narrow enough? The Chicken Soup
For The Teenager, For The Prisoner, and other specific groups
sold far more copies than the original Chicken Soup.
2. Write a sizzling book title.Your title must compel your
audience to buy. You have about 8 seconds to sell, so make sure
your title trips off your tongue with ease. Short and juicy sell
best. Even cliche's are good for part of your book title.
3. Make your Front Cover Attract your Preferred Audience.
Ugly books don't sell. One client went with a company's cookie
cutter cover of dark green. Dark in this case didn't work. Get a
professional to help you. They charge anywhere from $100 for
eBook covers to $400-$1800 for print covers. The cover itself
sells more books than any other part. Bookstore buyers buy
mainly by cover designs.
4. Know and write your book's thesis if non-fiction or theme if
fiction before you write your book. This gives you a blue print
so that every word, every chapter will support it. The theme is
one sentence that states your book's general truth about life.
The thesis is the number one essential benefit or answer you
book delivers.
5. Write a thirty-second "tell and sell." You only have a few
seconds to impress the media, the agent, the bookseller, and the
individual buyer. Include your title, a few benefits, and the
audience. Include a few sound bites that grab attention. You may
also want to compare your book to a successful one. "Passion at
Any Age" is the "Artist's Way" for seniors.
6... Write your back cover before you write your book. This is
the second most important sales tool your book has to offer.
Here you put compelling ad copy, benefits, testimonials, and a
small blurb about you, the author. If your potential buyer likes
it, they will buy on the spot. If they want more information,
they will look inside at the introduction and table of contents.
If you write an electronic book (eBook) you can apply this
information to your Web site sales letter.
7... Write your book introduction. Include the problem your
audience has, why you wrote the book, and its purpose. In a few
paragraphs include more specific benefits, and how you will
present it (format). Keep it under a page.
8. Create a table of contents. Each chapter should have a name,
preferably a catchy one. If your reader can't understand the
chapter title, then annotate it. Add some benefits or a sub
title. In Passion at Any Age, the author put the word "passion"
in each title. Which attracts you more? "Open Your Mind?" or
"Attracting Passion?"
9. . Reach out to opinion molders. After an initial contact of
asking for feedback, resend them the same chapter and the table
of contents of your book. Ask for a testimonial then. These
influential contacts' testimonials will make your back cover an
important sales tool.
Designing every part of your book to be a sales tool and a
beacon to writing a focused, compelling, understandable, and
enjoyable book is a must, before you write a single chapter.
About the author:
Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference in
people's lives, build their credibility and clients, and make a
consistent life-long income. Author of 10 eBooks including
"Write your eBook Fast," "How to Market your Business on the
Internet," and "Create your Web Site With Marketing Pizzazz,"
she offers free help through her 2 monthly ezines, The Boo
Written by: Judy Cullins
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