The computer box that is. Have you become so Internet minded you are no longer equipped to recognize the real world as a platform for increased sales? It can happen, even to the best of us in the business world. The key to blasting through the ceiling of sales is to combine technology with age-old opportunities. In other words, get yourself off-line for a few hours a week and rethink your selling ideas.
Once you've adjusted to sunlight and real live people, consider these combinations for propelling new sales.
1. Do you offer something that can be turned into a CD for sales in real time stores? For instance, if you own a subscription based website you can offer a presentation by CD that includes a membership password and sell those CDs in targeted retail outlets at wholesale prices. Get this CD into a retail chain that picks it up nationwide and you could be looking at millions of dollars in revenue.
In order to make this idea successful you must provide a professionally presented CD to the correct contact person in the retail establishment. Be prepared to put out some capital to pull this presentation together. Look for purchasing contracts with retailers that will not require you to buy back merchandise that did not sell and offer a low minimum purchase to entice interest from the retailer.
2. Offer to speak at professional organizations within your industry. By combining your industry knowledge with online experience you have something valuable to offer organizations that have not yet ventured into this online medium.
Arrive at your speaking engagement prepared to offer valuable information that the audience will be able to benefit and utilize immediately. Don't make your presentation a glorified sales presentation for whatever it is your selling. However, do make sure that all of your handouts include your URL boldly and clearly.
3. Take your newsletter offline. Everyone online has a newsletter these days and competition to get read is fierce. The best way to garner attention in this new medium is to do the unexpected. Instead of just utilizing email utilize real mail. It doesn't have to be monthly as it will incur an expense, but three to four times a year will make a significant enough impact to impress your clients and prospects and get you noticed.
An offline newsletter can be simple in presentation but it must be clean, crisp, and professional or the image will kill your business reputation. Remember that online it's easy to look like the big guys, but offline it gets a bit trickier. Take the time to hire the talents of a professional designer to set up a template for you that you can use over and over. The expense will be worth that professional look while not being continual.
It is the most creative that will lead in today's economy, so step out of the Internet to get a clear view of all the opportunities available for you and your business. Once you begin sparking that creativity you will soon find that it can't be reigned in and an increase in profits will be just a new idea away.
About the Author
Sonya Meyers is CEO of the Subscription Website Publishers Association located at www.SWEPA.com. SWEPA offers it's members everything they need to run a dynamic and successful subscription website. Visit today.
Written by: Sonya Meyers
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