Studies show that placing links within text often helps ensure that they will be seen by the reader
Studies show readers look at a page in a somewhat of a "Z". They tend to start at the upper right hand corner then move towards the center and then across to the left. Place links in the this "read area" for best results. See Report Eye Tracking IIIfor even more specific information
Links placed in the upper right-hand corner of a site are more likely to be seen and clicked. Include special offers and new content in this location to maximum exposure.
Add descriptive content around a link to improve the odds of search engines picking up link and the description.
Innovative placement of banners helps get them clicked
Avoid horizontal lines between ads and text. People stop ready when they see a line.
Add a call-to-action words: "buy this here," "order now," and "click here," to alert readers to an opportunity.
Format Your Page to Sell--Web Page Layout is Important
According to Eye Tracker III studies, smaller type encourages focused viewing behavior (that is, reading the words), while larger type promotes lighter scanning. And that for headlines -- especially longer ones -- it would appear that the first couple of words need to be real attention-grabbers if you want to capture eyes. Readers eyes typically scan lower portions of the page seeking something to grab their attention. Their eyes may fixate on an interesting headline or a stand-out word, but not on other content.
Short paragraphs are read more often then long ones. Studies show that short paragraphs get twice as many overall eye fixations as longer paragraphs. Long paragraph formatting discourages viewing.
A one-column format is more likely read than two or more columns. Surprisingly most readers look at text before photo's. However, they almost always at least briefly scan photo's when looking at a web page.
About the Author
Geraldine Jensen is the owner of several ecommerce websites including http://www.webmastersprofitpak and http://www.site-webhosting.com. She is the publisher and editor of http;//www.familiesonlinemagazine.com, which was chosen as Hotsite by USA Today in due to it diverse opinions and good content. She was Webmaster for a nonprofit organization for 10 years. Her newest project is Today's Family Forum.
Written by: Geraldine Jensen
SPIN, Relevant To Both Salesmanship & Advertising! - Daniel Levis
What can face to face selling tell you about online salesletters & advertising?
Plenty, once you understand the basics of direct response marketing. Remember, the Internet is the ultimate direct response vehicle. Using a website, or email as...
Broadway Sales Ticket - Al Tieri So you want to sell Broadway tickets on the Internet, but do not
know how to begin? There are a few different ways to become
involved in the Broadway ticket sales market. The first would be
to get your licenses to be a legitimate ticket broker...
The 5 Pillars of Sales Champions - Greg Beverly
Techniques and styles among the best of the best vary from one sales champion to the next. If you study sales at all, you’ll find that there are hundreds, if not thousands, of best ways. However, there are constants in our world. I once sat in...
In Sales Little Things Mean Everything - Jim Meisenheimer
A little over two years ago we moved into a new home in Lakewood Ranch Florida - near Sarasota. Bernadette and I were the second ones to move into the newest subdivision. Our neighbors across the street, Jack and Elizabeth, took honors at being...
What Every Sales Professional Should Remember About Making Winning Presentations - Etienne A Gibbs Regardless of the nature of our job or social standing, sooner or later we will be called upon to make a presentation of one sort or the other. To sharpen your skills, whet your audience's appetite, and educate them, organize your presentation by...
