What can Michael Jordan, Ed McMahon and hundreds of other high profile product endorsers teach you about cashing in with Affiliate sales? Tons! In effect, they're Super Affiliates.
After all, what is the role of an Affiliate? It's to gain sales by endorsing a product.
Would Nike have sold as many sneakers without Mike? Or, would The Publishers Clearing House have sold all those magazines without Ed? Not a chance.
Why are companies willing to pay their endorsers such big bucks? Simple. They know all too well that *trust and credibility* sells.
Let's put it this way: What if Nike had hired me, Joshua Rose, to endorse their products? Pretty ridiculous, huh? Why in the world would someone buy some Nike's if I told them to? They wouldn't.
It's exactly the same in the online world. Why should someone buy a product you're endorsing as an Affiliate? Who are you? Why should I listen to you? I don't know you. Your endorsement is next to meaningless, sorry.
If you want my business, you must first convince me that you're worth listening to in the first place. But gain my respect and trust, and the opportunities are endless.
The key to Affiliate success is to at first focus your efforts *away* from your products and *towards* marketing vehicles that give you the opportunity to win trust. In other words, the first essential step to Affiliate success is to SELL YOURSELF.
For example:
***Write a 3-10 part Free Report brimming with insightful and useful information and I'll start paying attention to you.
***Publish a newsletter with more of the same. And let me get a sense of who you are as a person. I like what I see. Now I'll think more seriously about your endorsements.
***Write a Free E-book that's going to help me. It can be in your own words or a compilation of the work of others. Help me and you'll gain my respect ... and my ear.
***Submit articles to ezines. The more I see your name, the more credibility I'll associate with you. I'll sign-up for your newsletter to learn what else you have to say.
***Show me that you've used the products you're suggesting. How, exactly did you benefit? What were the results? Is there any downside at all? (You see? Now you've got me paying attention and asking for more information).
Get the idea? Affiliate sales are all about building relationships, not promoting products. You can promote until you're green in the face, but if you haven't developed a personal relationship with your prospects, and earned their respect and trust, it's unlikely you'll ever get more than a handful of sales.
And remember this, Affiliate success does not come overnight. Like anything worthwhile, it takes effort and commitment.
The good news is that once you establish who you are and win the respect of your leads, it does indeed become easier. After successfully crossing the trust and credibility threshold, it's not difficult to transfer this influence to additional top-notch products and opportunities.
About the Author
Joshua Rose is the Editor of The Internet Profit Wizards Newsletter, where he writes about the three most important skills needed to attain internet success. To subscribe, visit: http://www.internetprofitwizards.com.
Written by: Joshua Rose
Designing for Sales - Lee Asher One thing that lots of designers don't seem to understand is
that there's a big difference between the kind of design you
should use if you're trying to present information (usually with
ads), and the kind of design you should use if the aim of...
Seven Ways to Keep Earning After You’ve Completed the Sale - Joseph Pattison So you’ve just sold another digital product; things are going great, right? Well, they might be, but unless you separate yourself from the crowd, you’re probably still leaving money on the table. Here are seven simple ways to keep the money coming...
The Traits of Great Sales Leaders - John F Tallitsch We stated previously that the key to sales performance is the
quality of an organization's salespeople. That includes, and
starts with, having a great sales leader. But, what makes a
great sales leader?
There isn't a single extraordinary...
Writing the Perfect Sales Letter - Sharon Jacobsen
Everybody will have written a letter at some point in their lives and most believe that because their spelling and punctuation is reasonably good, they're able to write a sales letter. Unfortunately this isn't the case.
To write a sales letter...
How To Double, Even Triple Your Sales Instantly - Grady Smith Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales. Remember the pizza chain that had...
