3 steps to getting a sales meeting - Alan Fairweather The best way to get a new customer is to clearly identify who you want to do business with and then get in front of them. They can then see what you look like, possibly see what your product looks like and also examine any data or statistics you...
Commodity Sales Prospecting � How to Stand Out From Your Competitors - Alan Rigg
I have received a number of requests for advice from salespeople and sales managers that sell "commodity" products and services. When I refer to commodities, I don't just mean pork bellies or frozen concentrated orange juice. A commodity is any...
When "Sales Copy" Crosses the Line into "Hype"! - Gord Sears
How many times have you seen the term 'hype' used to describe 'sales copy'? Do you really know what 'hype' is? If not, how do you know exactly when 'sales copy' crosses the line into 'hype'?
While nobody exactly was asking ... it sort of dawned...
How to Magically Transform Soap Bubbles into Sales Copy - Simon Freeman
In May of 2000 I attended a 2-day internet marketing seminar at the Wembley Conference Center, London. On the 2nd day I arrived late, and as I hurried into the conference room, I was greeted by an extraordinary sight:
Several hundred grown...
